Brand narrative and voice
Luxury positioning
Portfolio architecture
Consumer-facing storytelling
Allocation and release strategy
Competitive positioning
Collector and UHNW client engagement

Hospitality audits and refinement
Tasting room experience development
Membership and allocation strategy
Guest communication and sales scripting
Conversion strategy
Customer retention
Luxury client cultivation

Distribution strategy
Trade relationship development
National market positioning
Sales presentations and materials
Retail and restaurant placements
Trade education
Market analysis

Auction lot strategy and development
Vintner and chef cultivation
Event concept development
Guest experience strategy
Live auctioneering
Fundraising strategy
Luxury event hosting and moderation

Masterclasses and seminars
Moderated tastings and panels
Wine dinner hosting
Educational video content
Technical wine writing
Vintage reports and storytelling
Consumer-facing educational content

Wine list development and refinement
Italian and French wine specialization
Pricing and margin strategy
Staff education and training
Prestige and under-the-radar producer sourcing
Collector-focused list building

Development of branded wine clubs and consumer wine experiences for luxury, media, travel, and lifestyle companies seeking authentic engagement with wine culture. Past collaborations include Michelin, RIMOWA, Sunset Magazine, Wine Folly, and Wine for Normal People.

Wine club strategy and development
Wine sourcing and curation
Educational programming
Member engagement strategy
Brand alignment and storytelling
Packaging and experience consultation
Consumer acquisition and retention strategy